Element, is described as Starwood's green trailblazer, and mandates that all its properties pursue Leadership in Energy and Environmental Design (LEED) certification from the U.S. Green Building Council (USGBC).

Element's design offers bright public spaces, smart design, and modern touches. Every Element property is also a high-performance building ehere sustainable practices reduce waste and conserve resources. Since
the first Element hotel opened in 2008 in Lexington, Massachusetts, the
brand has continued to trek across the country. Additional properties
have opened in Las Vegas, Baltimore, Denver, Dallas, Houston, Omaha and Ewing, NJ.

"We are thrilled to bring the Element brand to Times Square, our first
New York City property," said Brian McGuinness, Senior Vice President,
Specialty Select Brands for Starwood. "Our guests will be able to recharge and be at their best during their stay in New York City, while
enjoying easy access to the businesses and attractions in the heart of
Manhattan."

Element New York Times Square West will feature 411 guest rooms and
seven suites, two meeting rooms, a lobby atrium and rooftop terrace with stunning views of The Empire State Building, Hudson River and Midtown Manhattan.

Element hotels not only comply with the mandates of high-performance buildings, but ensure that smaller details are environmentally-friendly.
Guestrooms and public spaces feature carpets, furniture and floors made from recycled content. Wall art is mounted on bases made from recycled tires.

Low-VOC paints improve indoor air quality. Energy Star-rated appliances, and recycling bins in each room, make it easy for guests to
incorporate green living into their daily routines. Even the ubiquitous
"Do Not Disturb" sign has been replaced with an environmentally-friendly magnet.

www.starwoodhotels.com