Woods Bagot’s hotel design team, headed by Principals Rob Steul and Nathan Freebury, will work on the 0.75 acre site in the heart of central London for the boutique hotel group.
 
An application for a mixed-use plan, which includes a 92 room hotel, 24 residential apartments, 12 retail units and a restaurant, was made to Westminster Council in September.  The development team are aiming for the hotel to be open in summer 2013.
 
Rob Steul, Principal at Woods Bagot, said: “Ham Yard is an abandoned and long neglected part of Soho. We are working toward a design which not only repairs the urban fabric of the site, but also fully engages the wider neighbourhood.
 
“At the heart of our proposal is a new public square which is linked to the surrounding streets by restoring traditional pedestrian routes which had been lost over time, thereby connecting Golden Square through to Denman Street and Piccadilly Circus.”
 
“It is vital to us, and the owners, to contribute to the unique personality of Soho and respond with an architecture which is complementary to the scale, massing and materials of the area.”
 
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