Sol Meliá enters the US with rebranding of Renaissance Atlanta Hotel Downtown

Sol Meliá has opened its first hotel in the United States with the launch of the Meliá Atlanta.

The hotel will begin operations on 15th October and will go under a US$35 million dollar renovation over the next two years.

The hotel will open under a management agreement, allowing the company to develop its growth strategy in the biggest market in the world by positioning the international brand in one of the most important business destinations in the country.

The hotel has been run previously by the Marriott chain under the name ‘Renaissance Atlanta Hotel Downtown’ and will be taken over by Sol Meliá from 15th October. The new Meliá Atlanta will be fully adapted to the brand’s standards thanks to the owner’s investment of 35 million dollars towards a renovation process through to 2013.

The hotel is a modern 502 room property and provides 2,700 square meters of meeting space for events, excellent leisure facilities and a great choice of dining options.

The hotel is owned by Fundus America and the takeover allows Sol Melia to gain a foothold in the biggest market in the world and earn brand recognition which will enhance the opening of hotels in new destinations in the USA.

“The company is very excited about the addition of the new Meliá Atlanta and I’m sure it will help us give a boost to many projects we would like to develop in the USA over the coming years”.
Gabriel Escarrer, Vice Chairman and CEO of Sol Meliá

Henk Habers, Chairman of the WingField Group, the real estate company involved in the operation, emphasised that the quality of the hotel after it adapts to the Meliá brand standards and its privileged location in downtown Atlanta, will make the Meliá Atlanta the “preferred destination for both business and leisure travellers”.

Sol Meliá has recently extended its brand presence to markets including Asia, a range of European capitals, the Mediterranean coast and the Caribbean, amongst others. In the Americas the hotel company operates hotels in Brazil, Argentina, México, Venezuela and Costa Rica, amongst others and also achieved a major deal in the USA this June with the sale of its TRYP brand to the giant Wyndham Hotel Group, creating a strategic alliance to develop the new “Tryp by Wyndham” brand in major markets, including the USA.

www.solmelia.com