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Classical façade approved for Base2stay

25 May 2010 11:15 BST


Robert Adam’s classical design for a new 73-room hotel in Soho for base2stay has been approved by Westminster Council’s planning committee.


Following the success of the base2stay concept first launched in 2006, Founder Robert Nadler is taking the “smart luxury” to new sites throughout the UK.
 
The concept promises to provide stylish, comfortable, air-conditioned rooms, editing out many of the unused extras offered by traditional hotels to provide value for money.
 
The planning committee for the latest announcement said that the neo-classical design, built from natural stone complete with a dramatic double-height entrance and gilded statue, was “in keeping with the conservation area.”
 
Work is expected to start on site in early 2011.
 
www.base2stay.com
www.adamarchitecture.com

 

Users Comments

Re: Classical façade approved for Base2stay
Posted By Archicare 1 May 28, 2010 03:21:02 PM

Isn't it a shame that WCC will allow such an uncompromising, un-inspiring solution to a new building within such a dynamic context. I would say this solution is detrimental rather than 'in-keeping' with its environment. Very disappointing that this is happening!

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