The roll-out will commence with the launch of Tune Hotels.com-Westminster at 118 Westminster Bridge Road, in Q3 2010.

Tune Hotels.com is part of the Tune Group, the private investment group of Tony Fernandes, founder and Group CEO of low cost airline AirAsia and Team Principal of the Lotus F1 Racing team,

Queensway Group Limited is a UK-based private investment group owning and operating hospitality assets in the UK, Europe and United Arab Emirates (UAE).

 Mark Lankester, Group CEO of Tune Hotels.com, said he thought the company’s dynamic pricing model would prove hard to ignore in the current economic climate.

 Tune Hotels.com focuses on the high quality basics such as beds and ensuite Power Showers, implementing a pay-as-you-use system of optional add-ons for energy-consuming amenities. It encourages guests to book early online to enjoy exceptionally low prices, with rooms available from as low as £2 per night in its Malaysian and Indonesian hotels.

“Our limited service concept encourages guests to spend less within the hotel itself, driving more spend outside the hotel, within the local business community,” explained Lankester.

“More consumers are demanding a ‘5-star sleeping experience at a 1-star price’ so that they can spend their hard-earned income on shopping, dining and recreational pursuits outside the hotel.  Tune Hotels.com creates a multiplier effect, growing overall tourism spend throughout the locations we establish. Understandably, our expansion requires strategic collaborations with solid local partners who share our vision and we’re delighted to have found the right partner in Queensway Group Limited for Greater London. “

Nick Jivraj, Managing Director of Queensway Group Limited, said he expected the brand to capitalize on Asia Pacific becoming a major incoming market into London. “By leveraging on Tune Hotels.com’s proven brand, team expertise, and operational model, Queensway Group Limited expects that our investment into the brand will present significant growth in the near future.”

Despite the challenging global economic environment, the partnership with Queensway Group Limited forms only a part of Tune Hotels.com’s aggressive expansion plans. Mark Lankester, Group CEO of Tune Hotels.com, says, “By 2015 we will have invested in over 100 hotels in key cities across the world.”

The global roll-out involves recent strategic partnerships in India and Thailand with Apodis Hospitality Group and Evolution Capital PCL, respectively.

www.tunehotels.com.