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Holiday Inn reaches fifty relaunched hotels in the UK
08 August 2009 GMT 12:59 (Slough)
Kew Green Hotels has become IHG’s (InterContinental Hotels Group) first owner outside the USA to relaunch its entire Holiday Inn estate. Its 15 UK hotels have now unveiled their new image, with the final changes at the Holiday Inn Slough Windsor taking the number of relaunched properties in the UK and Ireland to 50.
The upgrade is part of the £600 million relaunch of the Holiday Inn brand family (Holiday Inn and Holiday Inn Express hotels) to create a more contemporary look and feel, improve quality and drive consistency across more than 3,200 hotels around the world.
Kirk Kinsell, President, Europe, Middle East and Africa, IHG, said: “Reaching this milestone in the current economic climate shows our owners’ commitment to the relaunch. In tough times people look for value and quality – this is what the Holiday Inn relaunch is delivering.”
Relaunched hotels are seeing the benefits of the new look and improved guest experience with their RevPAR outperforming hotels that haven’t relaunched by more than 5% on average, as well as increased levels of guest satisfaction.
IHG relaunched three hotels every day in the first quarter of 2009 and has already relaunched more hotels this year than in all of 2008.
www.ihg.com
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The refurbishment of Holiday Inn Slough is part of the £600m relaunch of the brand
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